Creating Shared Value Full Report 2013 - page 202

Engaging with our community in North America
Establishing and maintaining open relationships with the communities surrounding
our sites forms an important part of water stewardship. Our Nestlé Waters North
America (NWNA) operation often receives questions about what we do and how we
do it, particularly from stakeholders in communities where new sites are being
developed. In 2011, a Siting and Community Commitment Framework was launched
to provide tools that help employees to engage with local stakeholders, to understand
a community’s unique concerns and expectations, and to take the actions necessary
to address them – during the siting process and beyond. Activities may include Town
Hall-style meetings, regular office hours in the city centre and sending newsletters to
local residents. We have adopted this approach in all Nestlé Waters North America
sitings since Chaffee County, Colorado, where we now operate a spring. The process
enabled us to engage with a multi-stakeholder committee of experts from the
Colorado Division of Wildlife, Trout Unlimited, Ducks Unlimited and Chaffee County,
which resulted in the creation of shared value projects for our company, the
community and the environment. These included the restoration of a fish hatchery at
Ruby Mountain Springs along the Arkansas River, through the enhancement of the
spring site’s wetland and riparian habitat.
A sand dam being built by the local
Sharing good practices in water use, with pioneering sand dams
In 2012 Nestlé selected Excellent Development, a non-profit organisation that
helps rural communities in water-scarce regions to gain access to clean water
through the construction of “sand dams”, as one of two runners up to the
Creating Shared Value Prize. The organisation was awarded CHF 100 000
towards raising awareness about sand dam technology and to replicate it in
India and Zimbabwe.
Sand dams are man-made water storage infrastructures that can store up to
20 million litres of water per hectare. They are a low-cost measure to improve
access to water, with direct impacts on the local economy and individuals’
quality of life. The project is implemented through a community self-help
approach along with soil and water conservation activities and trainings on
climate-smart agriculture. On average about 1000 people are directly involved in
building a sand dam and around 6000 people benefit from it.
To date, the organisation has supported 120 rural communities to build 388 sand
dams, five rock catchments and 64 water tanks
. By reducing the distance
travelled to collect water by an average of 8km and by more than five hours’
walking time, these simple, cheap and sustainable rainwater harvesting
solutions are transforming lives for rural communities simply by bringing a
sustainable year-round supply of water closer to people’s homes, thus saving
time and improving the health and wellbeing, especially of women and girls.
Nestlé in society – Creating Shared Value and meeting our commitments 2013
Nestlé in
Society: Creating
Shared Value Nutrition
Human Rights
and Compliance Our People
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